HDFC Securities, a leading stock brokerage firm, has introduced Roots, a specialized platform designed to offer extensive investor education and market analysis. This website provides a variety of valuable information, including articles, concise tips, expert podcasts, video tutorials, and live social media feeds on the Indian financial markets. What sets this platform apart is its unique selling proposition (USP) — creating content based on what current or potential investors and traders are actively searching for on Google.

Amidst the surge in interest in equity markets, particularly during the Covid pandemic, HDFC Securities acknowledges the growing number of influencers simplifying the understanding of capital markets for new investors. Recognizing the trend toward easily digestible content, Navanil Sengupta, Chief Marketing Officer at HDFC Securities, emphasizes the importance of reducing the learning curve for customers. The platform adopts an innovative approach by curating content based on real-time internet searches, ensuring relevance and immediacy in addressing investors’ needs.

The Roots platform comprises a Blog section covering diverse aspects of investing in the Indian financial markets, including intraday trading and ETFs. The Bytes section offers concise and engaging content, including fun facts, stock information, and sector-specific share price performance. The Video segment provides accessible tutorials on various financial instruments, such as IPOs, ETFs, stocks, ELSS, global investing, and mutual funds. It also includes explanations on utilizing HDFC Securities’ proprietary trading platforms — the mobile app and Proterminal.

The platform’s podcast section delivers regular market news and analysis, including morning and midday updates, along with a weekly market summary covering stocks and currency markets. The Live Feed segment consolidates expert opinions and recommendations from HDFC Securities regarding market movements and potential investment opportunities.

Roots introduces a User Generated Content (UGC) section, allowing investors and traders to suggest topics for further exploration. Additionally, users can participate in exclusive live webinars by registering through the portal. Currently, the learning portal attracts over 5000 unique visitors daily, with expectations of continued growth as the platform enriches its content dynamically.

Roots is poised to reshape how the Indian audience consumes information and swiftly translates it into investment decisions. The platform plans to roll out more releases in the near future, further assisting both current and prospective investors in maximizing their trading accounts.